At Smiling Hound Studio, we know that August isn’t just about soaking up the last days of summer—it's a strategic moment for small business owners and creative entrepreneurs to get ahead before the chaos of fall and the holidays begins.

As we gather under the glow of fireworks this Fourth of July, it’s a perfect time to pause and reflect—not just on our national freedom, but on something deeply personal for entrepreneurs:

(And what that says about your business personality)

Let’s be honest: you didn’t start your business to become a full-time content creator.

Your brand is not just your logo. It’s not your website. It’s not even your Facebook Page.

You started with passion, a product or service, and maybe a DIY logo you were kind of proud of (or a Fiverr special you don’t talk about anymore). But now you’re wondering... is it time for a rebrand?